January 24, 2020
Why traditional companies fail at big data (and how they can win)
“Data is the new oil!” or so the saying goes. Ten years ago, when big data started to hit the headlines, the sensible strategy seemed to be to gather as much data as possible. After all, if it was like oil reserves, the more the better. So, even though they had no concrete plans on how to monetize it, companies gathered data.